Last updated: 9 February 2026

Privacy Policy

E-There Group LTD (“E-There”, “we”, “us”, “our”) is committed to protecting the privacy of our users, clients, and website visitors. This policy explains how we collect, use, store, and share your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who we are

E-There Group LTD is a UK-based provider of live streaming, digital guestbooks, and event pages. Our registered address is in London, United Kingdom. For data protection purposes, E-There Group LTD is the data controller. You can contact us at hello@e-there.com or call 0800 029 1711.

2. What data we collect

We may collect the following personal data:

• Contact information: name, email address, phone number, and company name when you enquire, book, or partner with us.
• Event details: event date, venue, event type, and guest information provided during booking.
• Guestbook content: video, photo, audio, and text messages submitted by event guests via our QR guestbook platform.
• Stream viewer data: anonymised viewer counts and basic analytics (device type, country) for live streams.
• Website usage data: pages visited, time on site, and browser information collected via cookies and analytics tools.
• Payment information: processed securely by our third-party payment providers; we do not store card details.

3. How we use your data

We use your data to:

• Provide and deliver our services (streaming, guestbooks, event pages).
• Communicate with you about bookings, support, and service updates.
• Process payments and manage partner revenue shares.
• Improve our platform, website, and user experience.
• Send marketing communications (only with your explicit consent; you can unsubscribe at any time).
• Comply with legal obligations.

4. Legal basis for processing

We process personal data under the following legal bases:

• Contract: to fulfil our obligations when you book a service or enter a partnership.
• Legitimate interest: to improve our services, ensure platform security, and communicate relevant information.
• Consent: for marketing communications and non-essential cookies.
• Legal obligation: to comply with tax, accounting, and regulatory requirements.

5. Data sharing

We do not sell your personal data. We may share data with:

• Service providers: hosting providers, payment processors, and email services that help us deliver our platform.
• Partner venues and funeral directors: event details necessary to deliver the booked service.
• Legal authorities: if required by law or to protect our legal rights.

All third-party providers are bound by data processing agreements and must comply with UK GDPR.

6. Data retention

• Event recordings and guestbook messages: retained for the period agreed with the client (typically 7–30 days), after which they are deleted unless the client requests extended storage.
• Client contact data: retained for the duration of the business relationship and up to 6 years after for legal and accounting purposes.
• Website analytics: anonymised data retained for up to 26 months.

7. Cookies

Our website uses cookies to improve your experience. These include:

• Essential cookies: required for the website to function (e.g., cookie consent preferences).
• Analytics cookies: help us understand how visitors use the site (e.g., Google Analytics). These are only set with your consent.
• Third-party cookies: set by services we embed, such as Tailwind CSS CDN and Google Fonts.

You can manage cookie preferences via the cookie banner when you first visit the site, or by adjusting your browser settings.

8. Your rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you.
• Correct inaccurate or incomplete data.
• Request deletion of your data (“right to be forgotten”).
• Restrict or object to certain processing activities.
• Data portability — receive your data in a structured, machine-readable format.
• Withdraw consent at any time (where consent is the legal basis).
• Lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

To exercise any of these rights, contact us at hello@e-there.com.

9. Security

We implement appropriate technical and organisational measures to protect your data, including encrypted connections (HTTPS), secure server infrastructure, access controls, and regular security reviews. Live streams are delivered via private, unique URLs and are not publicly searchable.

10. Changes to this policy

We may update this policy from time to time. The “last updated” date at the top reflects the most recent revision. We encourage you to review this page periodically.

11. Contact

For any privacy-related questions or requests:

• Email: hello@e-there.com
• Phone: 0800 029 1711
• Post: E-There, London, United Kingdom